Do not Do These Things When Selecting Pop Up Displays

The rise of pop-up displays as marketing or promotional tools has been phenomenal. Even in this digital age, business owners use them to promote their brands and communicate their messages. You can find them at trade shows. They are also an indispensable part of exhibitions and many other events and celebrations. These portable displays can be customised to meet your unique needs. Further, they are highly affordable and deliver the most impactful results. You can use them effectively to grab the attention of people. At the same time, using the wrong pop up display does not deliver the expected results. It can become a dead investment as well. Read on to find a few critical aspects you should avoid when finding these display solutions.

Not giving proper attention to your branding objectives

Many people rely on pop up display without understanding their branding objectives. Never make this mistake. The best pop-up display must convey the unique brand identity of your business. It should focus on your target audience and meet all your event goals. You should choose a design because of its appeal. Several people prefer trendy designs. However, you should ensure that the design you opt for is the perfect choice for the brand. Define your branding objectives before making a decision. Select imagery, fonts and colours that emphasise your brand message.

Never overlook the quality aspect

Everybody knows that the quality of the pop up displays is a vital aspect. However, they overlook this when considering the price. It may not be a conscious decision. Never use inferior quality materials. Also, assess the construction of pop-up displays. Cheap materials and shoddy construction may help you save money upfront. However, they deliver disastrous results that make your campaigns ineffective. In short, they will incur losses in the long run. Moreover, low-quality products are susceptible to damage. They often come with poor printing and image quality to deteriorate your brand image. Your focus should be on choosing the best materials. Assess the longevity and print quality carefully. Look for printing companies that prioritise quality.

Picking inappropriate size

It is one of the common mistakes that numerous people commit. An inappropriate display size can create a weird look. You should identify the right size that fits your booth space. Over-sized or small displays do not create a perfect look. You will fail to attract visitors to your booth. The first thing you should do is to measure the space. Check the layout and select a size that enhances the overall design. Modular displays are the best choice available when attending multiple events.

Not staying away from complex assembly mechanisms

Never choose pop up displays with complex assembly mechanisms. Generally speaking, these products are famous for their ease of use and portability. However, you can come across products that are difficult to set up. Never choose these types of displays. They will waste your precious time and make you feel frustrated. Trusted exhibition stand graphics printing companies offer displays that can be installed or set up easily. You can even find displays with a snap-lock or magnetic frame to make everything convenient. Examine the assembly process before choosing a product.

Undervaluing the significance of portability and storage

Some displays may look attractive. Many people choose them without checking the portability and storage aspects. This approach causes many issues, including higher transportation costs. So, never choose bulky displays that demand extra shipping costs. They will also make the logistics complex. Do you travel frequently to attend various events? Then, search for lightweight products with a compact size. These products can be transported in bags or specially designed cases. They can be folded easily and stored wherever you want without worrying about space restrictions.

Choosing complex designs with a lot of information

What is the ultimate purpose of using pop-up displays? They must grab the attention of the audience and communicate the message convincingly. Many people overload their displays with graphics, images and text. This approach creates a negative impact on viewers. When there are too many details, people will switch to simpler designs. Search for clean pop up displays with an appealing design. Minimalism is the best approach to engage visitors.

Not exploring customisation possibilities

You can find numerous generic designs nowadays. These displays do not help you create a powerful impact. The best printing companies offer excellent customisation options. They allow you to create a unique brand image. Then, you can stand out from others. Explore all options and choose one that resonates with your brand.

Underestimating the relevance of lighting features

Many people undermine the significance of lighting when selecting pop up display. Understand that proper lighting will make your design appealing and attention-grabbing. Improper lighting creates a dull look. Therefore, top printing companies advise their clients not to rely only on ambient lighting. Search for add-on lighting solutions like backlit panels and LED spotlights based on the unique circumstances.

Conclusion

Be careful of these aspects when selecting pop-up displays. Look for a trustworthy and experienced printing company to meet your objectives efficiently and affordably.